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Wines of Argentina strengthens its image in China

Wines of Argentina (WofA) and a group of Argentinian wineries took part in the fifth edition of ProWine China, on November 13-15 in Shanghai, China. This edition was attended by more than 750 exhibitors from 39 countries and nearly 19,000 visitors, representing an increase of 33.2% over the previous year.

More than 80 labels from different wineries (Andeluna, Doña Paula, Estancia Mendoza, Finca Sophenia, Huarpe/Riglos Wines, Huentala Wines, Los Haroldos, Navarro Correas, Renacer and Trivento) were showcased at the WofA stand, deepening the positional strategy of our flagship product in one of the export markets with the greatest potential for the future.

With an annual growth rate of almost 28%, China ranks sixth as a destination for Argentine Wine exports. In terms of consumption, the Asian continent continues to position itself as a world leader, having imported 385,436 million litres of wine in the first half of this year, an increase of 25.8% in volume over the same period in 2017.

The participation of WofA in ProWine China complements its presence at the China International Import Expo (CIIE), the first multi-sector exhibition dedicated to imports, organised by the Ministry of Commerce of China and headed by the President of the People’s Republic of China, XI Jinping, on November 5-10, 2018.

Both initiatives are part of the “Argentina Breaking New Ground” campaign promoted by WofA with the purpose of enhancing the perception of Argentina as a modern wine country and increasing the distribution and sales of Argentine wine, in particular premium wines that demonstrate the diversity and excellent quality of our product.

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