13:00 – 16:00: Arrivals and registration, foyer

13:00 Volunteers group picture, venue tbc

14:00 – 17:00: Welcome Partner Fair

Venue: a walkaround tasting, Lazeaway Room
Dress code: smart casual

17:00 – 18:15, Masterclass: Wine Institute: A History of California Wine Through the Lens of 5 Glasses

Mandatory for all present candidates and presidents
Venue: Aviary Room
Dress code: smart casual

18:20: Bus to Hamel Winery

Venue: hotel lobby

19:00: Reception / Cellar tour

Venue: Hamel winery

Dresscode: business casual

19:45: Opening Speech 

Venue: Hamel Winery
Dress code: business casual

20:00 – 22:00: Welcome Hotel Dinner

Venue: Hamel Winery
Dress code: business casual

22:00 – 02:00: Bar des Sommeliers

Venue: Vintage Space

* All participants are required to attend all activities organized by BUSA.

CANDIDATES ONLY (final program for candidates to be sent by the SCC)

08:00 – 08:20: Group photo for candidates

Venue: tbc

Dress code for candidates: sommelier attire

08:20 – 09:00: Registration of candidates & the ¼ Finals

Venue: in front of Aviary Room
Dress code for candidates: sommelier attire

09:00: Welcome speech and start of the

¼ Finals

Venue: Aviary Room

Dress code for candidates: sommelier attire

12:30: Lunch for candidates and jury

Venue: Palm Room

14:00 – 18:00: continuation* of the quarter-finals

Venue: Golden and Yarrow rooms

*Whenever finished with their quarterfinals, candidates must attend the masterclasses

14:00 Individual portraits of candidates upon completion of the quarterfinals 

16:30: Departure to the Red Barn by bus (upon completion of the quarter-finals)

 PRESIDENTS/ DELEGATES/ GUESTS

09:30 – 11:30: Winery visits for presidents, delegates and guests

For all delegates and guests.
You are expected at 9:15 at the meeting point for bus departure.

12:00: Lunch for presidents, delegates and guests

Venue: Palm Room

13:15 – 14:30: Masterclass: ‘Unveiling Vinho Verde’ by Tiago Macena

 Venue: Aviary Room

Dress code: business casual

15:00 – 16:15: Masterclass:  AVAs of Sonoma by Karissa Kruse, Aviary Room

 Venue: Aviary Room

Dress code: business casual

16:30: departure to Red Barn

 Meeting point for bus departure

17:00: Walking tour with Steve Dutton (Red Barn)

17:00- 17:30: Press & Partner welcome (Spoken room), only for press and partners

17:45 Departure of journalists with ASI team to Red Barn by shuttle

18:00-19:00: Sonoma County Winegrowers Tour in Steve Dutton Ranch 

Dresscode: business casual

19:30 – 21:30: Dinner at Red Barn & ½ Finalists Announcement

Venue: Red Barn
Dress code: business casual

21:30 – 01:00: Bar des Sommeliers

Vintage Space

SEMI-FINALISTS ONLY:

09:00 – 17:00: ½ Finals

Venue: Golden Room
Dress code for candidates: sommelier attire

12:30 – 14:00: Lunch (semi-finalists and jury)

Venue: Palm Room

16:00: Bus to Jackson Family winery (upon completion of ½ Finals)

 Venue: meeting point for the bus

 PRESIDENT, NON-COMPETING CANDIDATES, GUESTS

09:30-10:30 Meeting with ASI Board, presidents, volunteers, Q&A

Venue: Event Foyer
Dress code: smart casual

10:45: Departure to Jackson Family

Venue: meeting point for the bus
Dress code: smart casual

11:30 – 12:45: Masterclass: Water and Wine by Perlage by Tadeusz Kwacz, Jackson Family 

Mandatory for all non-competing contestants and presidents
Venue: Jackson Family
Dress code: smart casual

13:00 – 14:00: Lunch

Jackson Family Winery

14:15 – 15:30: Masterclass Familia Torres, William Davis, Rediscovering Grape Heritage

Mandatory for all non-competing contestants and presidents
Venue: Jackson Family Winery
Dress code: smart casual

15:45 – 17:15: Masterclass: Sustainable, Organic and Regenerative Viticulture: the Present and Future, Steve Matthiasson, Caine Thompson, Jackson Family

Mandatory for all non-competing contestants and presidents
Venue: Jackson Family Winery 
Dress code: smart casual

17:45 – 19:00: Masterclass Japan Sake and Shochu Makers Association: Japanese Kokushu: Exploring the Artistry Behind Craft Sake and Honkaku Shochu, by Michael Tremblay

Mandatory for all non-competing contestants and presidents
Venue: Jackson Family Winery 
Dress code: smart casual

19:30 – 22:00: Dinner at Jackson Family Winery

Venue: Jackson Family Winery 
Dress code: smart casual

22:00: Departure to hotel

22:30 – 01:00: Bar des Sommeliers

Venue: Vintage Space

09:00 – 10:15: Masterclass Wines of the Pacific Northwest, the Second Century Begins, Doug Frost

Mandatory for all contestants and presidents
Venue: Aviary Room
Dress code: smart casual

10:45 – 12:00: Masterclass: The Magic, Mystery and Meaning in Mezcal, Steve Olson

Mandatory for all contestants and presidents
Venue: Aviary Room
Dress code: smart casual

12:00-12:15 Individual portraits of quarterfinalists (with ASI President)

Venue: Ballroom Foyer

Dresscode: sommelier attire

12:00-14:00 Lunch

Venue: Ballroom Foyer

14:00 – 17:30: Finals of ASI Contest Best Sommelier of the Americas 2025

Venue: Palm Room

Dress code: business formal

17:30 – 18:00: Press Conference

Winner, finalists, jury

Venue: Spoken Room

18:00 – 18:30: Partner photo call

Winner, finalists, partners

Venue: Ballroom Foyer

19:15 – 20:00: Champagne/Cocktail Reception

Venue: Ballroom foyer 

20:00 – 00:00: Perlage Gala dinner

Venue: Palm Room
Dress code: smart business attire/elegant dress for women

Departure day or you are welcome to extend your stay in California!