The Association de la Sommellerie Internationale is the world’s preeminent global advocate for the needs of the modern sommelier.
Since 1969
About ASI //
“ASI was a little bit like the European Union in the beginning, today it is more like the United Nations.”-Markus Del Monego (ASI Best Sommelier of the World 1998)
Our vinous host of the 18th edition of ASI Contest Best Sommelier of the World! 🤩
One week until the world's best sommeliers arrive in Lisbon. Welcome, competitors—you're about to discover a wine nation that rewrites everything you think you know about European terroir.
📍 THE PLACE 2,000 years of continuous winemaking. Ancient Roman routes, medieval monasteries, Age of Exploration heritage—all embedded in every bottle. Douro Valley (UNESCO World Heritage), Alentejo (emerging powerhouse), Dão (elegant reds), Vinhos Verdes (fresh Atlantic), Port & Madeira (fortified immortality), and countless hidden regions redefine what's possible.
🌊 CLIMATE & TERROIR Atlantic maritime coolness meets Mediterranean warmth. Granite, schist, slate, limestone, clay—each region's geology tells a different story. Douro's steep, terraced slopes. Alentejo's sun-baked plains. Dão's mountain coolness. Vinhos Verdes' Atlantic spray. No two regions share the same terroir—Portugal is a masterclass in diversity.
🍇 VARIETIES & STYLES Touriga Nacional, Tinta Roriz, Tinta Barroca (reds with soul). Alvarinho, Arinto, Fernão Pires (whites of precision). Indigenous grapes you've probably never heard of—Baga, Negra Mole, Tinta Miúda. Port (fortified poetry). Madeira (eternal complexity). Dry table wines rivaling Europe's best. Rosés gaining international respect. Natural wine revolution thriving here.
⚡ NOW Quality revolution—moving beyond brand names to terroir-driven expression. Young winemakers returning with European training, applying Old World philosophy to Portuguese grapes. Sustainability explosion—organic and biodynamic practices expanding rapidly. Natural wine leadership—Portugal punching above its weight globally. Alentejo's elevation—finally getting world recognition. Price-to-quality ratio remains unbeatable. This week, you'll taste centuries of tradition, decades of innovation, and unlimited potential. Portugal doesn't need to prove itself—it invites you to discover it.
🎧 A Sommelier's Insight podcast: 50 Years of Sommellerie with Serge Dubs 🍷
Fifty years at one remarkable restaurant. 🤩A lifetime devoted to wine and hospitality. Serge Dubs isn't just a legend of sommellerie, he is a symbol of professionalism, loyality and the best qualities of hospitality.👏
In this episode of A Sommelier’s Insight, host Mark DeWolf asks Serge, crowned ASI Best Sommelier of the World in 1989, to reflect on five decades of sommellerie both through the lens of his work at Alsace’s celebrated L’Auberge de l’Ill and his time as a sommelier competitor, leader of various sommelier organisations and mentor to many generations of sommeliers that have come after him. 🔥 From the competition stage to the dining room, their conversation explores the evolution of sommellerie, the importance of making guests feel welcome, and the passion that sustains a lifetime in the profession. 🥂
Discover more in this episode of A Sommelier's Insight podcast: 50 Years of Sommellerie with Serge Dubs. @sergedubs
📺 Do not forget that you can now also watch the episodes on our YouTube channel! ▶️ YouTube: youtu.be/noqoDjpXzJo