California Wine Export Program
Wine Institute’s Export Program supports the sales and promotion of California Wines worldwide with a robust agenda of trade and consumer programs. For the trade, Wine Institute organizes California’s participation in international wine exhibitions, conducts trade missions, and leads educational master classes and seminars as well as tastings for buyers, importers, sommeliers, and wine writers worldwide. Wine Institute also hosts a consumer website in nine languages, manages social media campaigns in 18 countries, and develops educational tools, videos and events to introduce consumers to an array of California wines. Last year, the Export Program hosted international media and wine buyers via Zoom to California’s wine regions and including specialty tours for media and on sustainability.
Wine Institute is the public policy advocacy group for 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization works to promote the economic and environmental health of the state through its leadership in sustainable winegrowing and a partnership with the Visit California tourism organization to showcase California’s wine and food offerings and the state as a top travel destination. Wine Institute also has an export program for California Wines which represents 95 percent of U.S. wine exports.