Wines of Argentina Reinforcing Digital Strategy

19 Jan 2021

Wines of Argentina has selected Globant as a strategic partner in the digital development of the Vino Argentino brand. The move reflects the strong future that WofA sees in its implementation of innovative digital marketing activities. It reflects a larger plan to guide the export strategy for the sector and  generate business opportunities for its partners.

This new partnership ties in to a successful year that saw more than 50 high-impact digital events reaching out to winemakers, educators, consumers, the trade and wine lovers from its main markets. Among the highlights from the digital business plan was “Argentina 3D,” an educational program based on virtual seminars for sommeliers and wine specialists from Brazil, Mexico, Peru, Colombia and Paraguay, with the aim of providing updated information and trends of Vino Argentino.

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