Wine lovers in the UK were in for discoveries, this summer, as the Wines of Argentina mobile wine bar toured a series of festivals across the country. This year even beat records, with 3,300 bottles sold at the wine bar over a period of just three weeks. Social networks did great promotion for the wine brands from Argentina with more than 20,000 accounts reached on Instagram and Twitter. The promotion reached over 90,000 people and helped increase orders from importers as well. The UK is now the second importer of wines from Argentina after the United States.
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