15 Jul 2021

As part of the winery’s strategic plan to strengthen its global presence, Trapiche is launching a New Digital Campaign call “The other Wine Route”

The campaign aims to create an emotional bond with consumers around the world.  Inspire people, show another side of the category, the unexplored path of Trapiche: “what we are, our history, our landscapes, our winemakers” TRAPICHE’S OWN PATH.  The Campaign will run on social platforms such as YouTube, Facebook, Instagram and via Programmatic Advertising, in some of our Top Markets: US, Canada, United Kingdom and South Korea, among others.

There is another route, the ¨Wine Route¨ that take us to explore remote places, discovering our soil, it takes us from our soil to the infinite:

This is the Wine Route. But there´s another one. Trapiche´s route.

It goes through our estate in Mendoza, to the Atlantic Ocean, where we created our first wines by the sea.

Our route has no boundaries, we are the most awarded Argentine winery.

The path continues. Who knows where it ends.


If There is Soil, The Sky is the limit

Trapiche is a journey, not a destination.